Let's be honest – keeping track of your favorite Web sites has become a real pain. Fear not, though, because a little cartoon blob named Digsby is here to help. Slideshow: 13 hot products from DEMOfall '09 Between Twitter, MySpace, Facebook, Gmail and a whole slew of instant messaging protocols, the Internet has become a fragmented mess where you must constantly check for updates and shuttle between tabs and windows.
Digsby, which is the brainchild of the Rochester, N.Y., company dotSyntax, is essentially a mass aggregator of social networking, e-mail and instant messaging sites. At DEMO this week, Digsby announced that it has added Twitter to its already considerable arsenal of integrated social networking sites. But Digsby goes one step further than most aggregation applications because it actively notifies you every time there is an update to one of your e-mail or social networking accounts. However, Digsby didn't just incorporate Twitter into its platform but also made some significant changes to the Twitter format in the hopes of making it more accessible to users. If you can, try to sum up Digsby in 100 words or less. After the DEMO presentation, dotSyntax CEO and founder Steve Shapiro sat down with Network World to discuss how Digsby can make Internet use more efficient and what its designers plan on tackling next.
Digsby helps you manage your instant message, e-mail and social networking accounts from one easy-to-use desktop application. The key is that it serves more as a notifying application than an aggregator, as it gives you a real-time snapshot of e-mails, tweets, status updates and so forth. It helps you save time because you don't have to keep checking for updates. How is Digsby able to integrate all of these IM and social networking sites into one platform? The social networks have published APIs, which is phenomenal from our perspective. It's a lot of work.
For instant messaging, there are multi-protocol IM clients that have been around for a while, so that also helps. When Digsby set out to improve Twitter, what did it identify as the platform's chief strengths and flaws? We haven't tackled Skype yet; that's supposed to be the toughest one to integrate into an application like Digsby. The great thing about Twitter is that it's like a giant chat room where you can choose who you want to listen to in that room. Instead you interact with the whole online community whether they're your personal friends or not. It's not like Facebook where it's a closed social network.
From a weakness standpoint, a lot of people that join Twitter don't get it because it's not like a lot of social networking sites they've used before. To address the issue of people not understanding how Twitter works, we've reframed it more as a chat technology that people have been using for a decade. And the other problem is that once you follow more than 50 or so people, that noise just becomes tremendous and hard to keep track of. So when you use Twitter on Digsby, the most recent tweets appear at the bottom with previous tweets at the top of the screen. The other thing we did was to give you the ability to make subgroups of people on Twitter that you want to listen to a little bit less than your core group of friends.
We thought that making this more like a traditional chat system would make it more accessible for average users. On the Twitter Web site you have main timeline, and with everybody you're following, it starts to get pretty cluttered. So for instance, you can create a group called 'news' where you can place the tweets of journalists you have to be following. So to fix this we let you make different groups. Then those people you've added to this list no longer show up on your main page where you would keep your friends or people whose tweets you really want to read. The next big thing we're doing is adding supports for group chat protocols and also releasing a version of Digsby that works for Mac and Linux computers, since right now Digsby is only available for Windows.
Finally, does Digsby plan on integrating any other IM protocols or social networking sites in the near future?